Propaganda Catapult

Is Bush the ultimate meme-combatant? He thinks so, and Wonkette has the graphs to prove it.

"See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda." — Bush in Greece, New York. Crooks and Liars has the audio, for those of you into that sort of thing.

Which side of the catapult is Bush purporting to be on, exactly? Launchee, or Launcher?